Amazon Introduces Kindle Fire HDX

Amazon today introduced the third generation of Kindle Fire—the all-new Kindle Fire HDX. The new Kindle Fire HDX tablets combine groundbreaking hardware, the latest version of Fire OS, and exclusive new features and services like X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button.

The new Kindle Fire HDX family features:

• Stunning exclusive HDX display—beyond HD with exceptional pixel density (323 ppi for 7”, 339 ppi for 8.9”), perfect 100% sRGB color accuracy, reduced glare, dynamic image contrast, and improved brightness for better viewing in any lighting conditions.
• Powerful quad-core Snapdragon 800 processor running at 2.2 GHz provides over 3x the processing power compared to the previous generation, plus the latest graphics engine and 2x more memory for fast and fluid performance. These are the only tablets with a processor over 2 GHz.
• Startlingly light design—at just 13.2 ounces, the 8.9” Kindle Fire HDX is the lightest large-screen tablet, 34% lighter than the previous generation.
• Powered by the latest version of Fire OS—Fire OS 3.0 “Mojito”—with hundreds of new and upgraded features, platform updates, and Amazon-exclusive services like X-Ray for Music, Cloud Collections, Goodreads, and more.
• New Mayday button delivers revolutionary live tech support—one touch connects you to an Amazon expert who can guide you remotely through any feature—24x7, 365 days a year, and it’s free. 15 seconds or less is the Mayday response time goal.
• All-day battery life—up to 11 hours of mixed use and 17 hours of reading.
• Updated email, calendar, and Silk browser to stay connected and productive.
• New enterprise features including hardware and software-encryption, Kerberos Intranet, secure Wi-Fi connections, VPN integration, and wireless printing.
• Both HDX 7” and 8.9” available with ultra-fast 4G LTE wireless. Available on the AT&T network, and for the first time on the Verizon Wireless network.
• Dual stereo speakers with Dolby Digital Plus audio and virtual 5.1 multi-channel surround sound—the standard in high-end audio.
• Front-facing HD camera makes it easy to stay in touch with Skype, plus a new 8 megapixel wide- aperture rear-facing camera on the 8.9” Fire HDX offers crisp photos and 1080p HD video.
• Best video experience on a tablet with new Amazon-exclusive features like Prime Instant Video downloads, Second Screen, and expanded X-Ray for Movies and TV.
• Deep integration with the world's best content ecosystem—over 27 million movies, TV shows, songs, apps, games, books, audiobooks and magazines.
• New Origami covers feature an innovative design that allows you to position Fire HDX in both portrait and landscape.

Amazon Kindle Fire HDX

“It’s been just two years since we introduced the first Kindle Fire, and the team is innovating at an unbelievable speed,” said Jeff Bezos, Amazon.com Founder and CEO. “2.2 GHz processor, 339 ppi display, new 34% lighter design, Fire OS 3.0, and new exclusive features like the Mayday button, X-Ray for Music, Second Screen, and Prime Instant Video downloads. We’ve worked hard to pack this much hardware, innovation, and customer obsession into these prices.”

First-Ever, Exclusive HDX Display—Beyond HD

Amazon’s exclusive HDX display brings together exceptional pixel density (1920x1200 at 323 ppi for 7”, 2560x1600 at 339 ppi for 8.9”) and perfect color accuracy (100% sRGB), resulting in images and videos that display as the photographer or videographer intended. The new display also features dynamic image contrast, a unique algorithm that adjusts the color of each pixel depending on the ambient brightness in order to maximize contrast. This makes images and videos even easier to see in any lighting conditions, including outdoors.

2.2 GHz, Quad-Core Processor and 2x the RAM

Kindle Fire HDX tablets are the first tablets powered by the most advanced quad-core Snapdragon 800 processor. These are the only tablets with a processor over 2 GHz—the four cores can each run at 2.2GHz, providing 28 billion instructions per second—over 3x the processing power of the previous generation Kindle Fire HD. Fire HDX also doubles the RAM to 2GB, resulting in faster app launch times, faster website load times, smoother multi-tasking, and better overall performance.

New Graphics Engine Perfect for Gaming

The new Adreno 330 graphics engine on Kindle Fire HDX delivers 4x the graphics performance of the previous generation Kindle Fire HD. This combination of a new graphics engine, HDX display, quad-core processor, and 2x the memory creates a more immersive, high-frame rate HD gaming experience.

Lightest Large-Screen Tablet—13.2 ounces, 34% Lighter

Amazon integrated the capacitive touch layer directly into the glass display on Fire HDX, leaving a lighter single layer instead of the typical 2-layer display stack. The Kindle Fire HDX 8.9” frame is a single-piece of machined magnesium with a blend of glass and nylon molded onto the unibody to create openings for the antennas and maximize signal strength without sacrificing sturdiness. The result is the lightest large-screen tablet—at just 13.2 ounces, it is 34% lighter than the previous generation large-screen Fire HD tablet.

11 Hours of Battery, Up to 17 Hours for Reading

Even with all this additional power, Fire HDX still delivers 11 hours of mixed use battery life. When you are reading, Fire HDX automatically powers down the CPU and any unnecessary system components and stores the displayed text in dedicated, low-power memory—the result is up to 17 hours of battery life for reading.

8MP Rear-Facing Camera for Kindle Fire HDX 8.9”

Both the 7” and 8.9” Kindle Fire HDX feature a front-facing HD camera to help you stay in touch with friends and family with Skype. Fire HDX 8.9” features an 8 megapixel rear-facing camera that allows for high-resolution photos and 1080p HD video, plus an LED flash, Electronic Image Stabilization, and a wide-aperture 5P f2.2 lens that lets in more light, reducing exposure times and producing sharper images.

New Origami Covers

New origami-style cover design provides a simple stand for both portrait and landscape positions, and attaches magnetically so it’s easy to take on and off. The cover for the 8.9” Fire HDX features a custom slide feature that quickly exposes the rear-facing camera and automatically launches the camera application so you won’t miss a great photo opportunity.

The Mayday Button

Having trouble or want to learn how to use a new feature? Simply tap the Mayday button in Quick Settings, and an Amazon expert will appear on your Fire HDX and can co-pilot you through any feature by drawing on your screen, walking you through how to do something yourself, or doing it for you—whatever works best. 15 seconds or less is the Mayday response time goal. Mayday is available 24x7, 365 days a year, and it’s free

Fire OS 3.0 “Mojito”

Kindle Fire HDX is powered by the newest version of Fire OS – Fire OS 3.0 “Mojito”, which introduces hundreds of new and upgraded features, Amazon-exclusive services, platform updates and more. Fire OS starts with Android and adds cloud services, a content-first user interface, built-in media libraries, productivity apps and low-level platform enhancements to integrate Amazon’s digital content and improve performance for Kindle Fire tablets. If an app runs on Android, it can run on Fire OS.

Pricing & Availability

The 7” Kindle Fire HDX is $229. It is available for pre-order starting today at www.amazon.com/hdx-7 and it will begin shipping October 18. The 4G version is $329—you can pre-order today to reserve your place in line at www.amazon.com/4g-hdx-7 and it will begin shipping November 14.

The 8.9” Kindle Fire HDX is $379. It is available for pre-order starting today at www.amazon.com/hdx and it will begin shipping on November 7. The 4G version is $479—you can pre-order today to reserve your place in line at www.amazon.com/4g-hdx and it will begin shipping December 10.

Updated email, calendar, and Silk browser to stay connected and productive.p